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Deutsche Bank’s Sponsorship of the Frieze Art Fair Will Continue in Coming Years

Ugo Rondinone auf dem Stand der Matthew Marks Gallery
auf der Frieze Art Fair 2004, Photo: Maria Morais

It’s young, hip and extremely successful: the Frieze Art Fair in London. So far, it’s only been held twice, but that’s been enough to ensure that hardly anyone can imagine an autumn without the glamorous fair in Regent’s Park anymore. Deutsche Bank has pledged to sponsor the event for the next three years. “We are very happy to be working with Deutsche Bank as the main sponsor” proclaims the Frieze Art Fair’s official Website – and after the positive experience from last year, that’s meant sincerely.

In 2004, Deutsche Bank had a specially designed press stand at the London art fair, where visitors could learn about the financial institution’s unique collection. In addition, the Bank’s VIP lounge caused quite a stir, dominated as it was by young British artist Marc Quinn’s examples of icily artificial beauties. These photographs from the Collection were complemented by white carpeting, lounge chairs and flowers arranged in a style similar to that in Quinn’s photos. The result was an atmosphere that allowed visitors to take a visual break while investigating the 150 galleries displaying works by some 2,000 artists.

Pressestand der Deutsche Bank Art
auf der Frieze Art Fair 2004, Photo: Maria Morais

The Frankfurter Rundschau called last year’s fair “an art event of superlatives”, with an estimated €25 million in sales. The newspaper also noted that the fair’s two directors, Amanda Sharp and Matthew Slotover, were full of praise for their main sponsor.

Deutsche Bank has good reason to sponsor this art fair, as it is especially concerned with supporting young artists. Pierre de Weck, Global Head of Private Wealth Management and a member of Deutsche Bank’s Executive Committee, says, “What makes this fair so unusual is the high quality of the participating galleries and the emphasis on young, up-and-coming artists. And we’re proud to be involved in such an exciting and dynamic event, and to be able to continue Deutsche Bank’s commitment to new art in this way.” It may be glamorous or even spectacular, but instead of sheer Sensation, visitors were confronted with earnest dialogue on such topics as high tech and nature, politics and daily life. The international critics were also impressed, and that’s why Deutsche Bank will continue to be a part of this art fair – to help London take a lasting place as the global capital of art.

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