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Additionally, a silver-colored press pad included information on a wide range of art activities surrounding the Deutsche Bank Collection and the Deutsche Guggenheim, with excerpts of interviews and articles from Deutsche Bank Art's online magazine, which will henceforth appear in expanded form under the new title www.db-artmag.com.


Art Frankfurt 2004, Curator's Choice, Photo: Jens Liebchen

The concept of this year's fair stand was designed to facilitate communication even more than earlier presentations did. Not only economical and technological developments are crucial to shaping the future; social developments and utopian visions can also be detected in current artistic trends and are leaving their mark on both public and corporate culture. Freedom for improvisation and experimentation are indispensable to the development of new ideas, and the press stand's motto "Art at Work / Art: Laboratory of the Future" conveyed this clearly. The stand was designed accordingly, with the walls printed in silver and bright colors showing a studio situation blown up in size: tool shelves, boxes overflowing with found material, cable, monitors, raw material. The workshop character was also carried over into the furniture's design, with visitors resting on huge transparent pillows filled with pieces of recycled foam. The open and relaxed atmosphere not only went over well with the younger visitors to the fair; again and again, conversations arose spontaneously among people who made use of the unusual furniture to leaf through magazines and catalogues or just to take a little break.


Art Frankfurt 2004, Deutsche Bank Art's fair stand, Photo: cityrama Berlin

Deutsche Bank's presence at the international art fairs has enriched its cultural commitment by another important aspect; this became clear not only through the overwhelmingly positive reactions among visitors curious to form an initial impression of the bank's art activities. Many of the bank's private clients also grew interested in this feedback and subscribed to Deutsche Bank Art's monthly e-mail newsletter.


Art Frankfurt 2004, Photo: cityrama Berlin

Following this year's art fair in Frankfurt, Deutsche Bank will be continuing their commitment to art on an international level with their fair stand at the London Frieze Art Fair this fall. Called into being one year ago by Amanda Sharp and Matthew Slotover, the editors of the British art magazine Frieze, the international art show in London's Regent's Park became a mega-event in which 120 galleries from all over the world participated. The event took place in a white tent construction designed by the Afro-British architect David Adjaye. At the opening, Jarvis Cocker, singer of the legendary Britpop band Pulp, gave his solo debut, and one of the most outstanding installations on site was a psychedelic fountain made by the DAAD fellow Klaus Weber. Without a doubt, this degree of freedom can't be found at any other art fair in the world. And the public responded to it accordingly: the fair counted 27,7000 visitors in four days.

Art Frankfurt 2004, Deutsche Bank Art's fair stand, Photo: cityrama Berlin


The mood of excitement has continued through to this year. 140 galleries have registered once again, including renowned names such as Thaddaeus Ropac from Paris, the New York galleries Marian Goodman and Matthew Marks , Hauser & Wirth from Zurich, and the Berlin-based Galerie Eigen + Art. This high level of professionalism and innovation is now being supported by Deutsche Bank , this year's main sponsor of The Frieze Art Fair, which will be taking place from October 15 - 18. "In supporting London's Frieze Art Fair 2004, we are supporting new ideas by young emerging artists and their highly committed galleries," Dr. Tessen von Heydebreck, board member of Deutsche Bank, remarked. "In the process, we are continuing in our long-term global commitment towards supporting art and culture in a variety of forms." Visitors can look forward to new encounters and impressions - and, following the past fairs, also, perhaps, to a welcome reencounter.

Translation: Andrea Scrima

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