Additionally, a silver-colored press pad included
information on a wide range of art activities surrounding the Deutsche
Bank Collection and the Deutsche Guggenheim, with excerpts of interviews
and articles from Deutsche Bank Art's online magazine, which will
henceforth appear in expanded form under the new title www.db-artmag.com.
Art Frankfurt 2004, Curator's Choice, Photo: Jens Liebchen
The concept of this year's fair stand was designed to facilitate communication
even more than earlier presentations did. Not only economical and
technological developments are crucial to shaping the future; social
developments and utopian visions can also be detected in current artistic
trends and are leaving their mark on both public and corporate culture.
Freedom for improvisation and experimentation are indispensable to the
development of new ideas, and the press stand's motto "Art at Work / Art:
Laboratory of the Future" conveyed this clearly. The stand was designed
accordingly, with the walls printed in silver and bright colors showing a
studio situation blown up in size: tool shelves, boxes overflowing with
found material, cable, monitors, raw material. The workshop character was
also carried over into the furniture's design, with visitors resting on
huge transparent pillows filled with pieces of recycled foam. The open and
relaxed atmosphere not only went over well with the younger visitors to
the fair; again and again, conversations arose spontaneously among people
who made use of the unusual furniture to leaf through magazines and
catalogues or just to take a little break.
Art Frankfurt 2004, Deutsche Bank Art's fair stand, Photo: cityrama Berlin
Deutsche Bank's presence at the international art fairs has enriched its
cultural commitment by another important aspect; this became clear not
only through the overwhelmingly positive reactions among visitors curious
to form an initial impression of the bank's art activities. Many of the
bank's private clients also grew interested in this feedback and
subscribed to Deutsche Bank Art's monthly e-mail newsletter.
Art Frankfurt 2004, Photo: cityrama Berlin
Following this year's art fair in Frankfurt, Deutsche Bank will be continuing
their commitment to art on an international level with their
fair stand at the London Frieze Art Fair this fall. Called into being one
year ago by Amanda Sharp and Matthew Slotover, the editors of the British
art magazine Frieze, the
international art show in London's
Regent's Park became a mega-event in which 120 galleries from all over the
world participated. The event took place in a white tent construction
designed by the Afro-British architect
David Adjaye. At the opening,
Jarvis Cocker, singer of the legendary Britpop band
Pulp, gave his solo debut, and one of the most outstanding installations
on site was a psychedelic fountain made by the DAAD fellow
Klaus Weber. Without a doubt, this degree of freedom can't be found at any
other art fair in the world. And the public responded to it accordingly:
the fair counted 27,7000 visitors in four days.
Art Frankfurt 2004, Deutsche Bank
Art's fair stand, Photo: cityrama Berlin
The mood of excitement has continued through to this year.
140 galleries have registered once again, including renowned names such as
Thaddaeus Ropac from Paris, the New York galleries
Marian Goodman and Matthew Marks
, Hauser & Wirth from
Zurich, and the Berlin-based Galerie
Eigen + Art. This high level of professionalism and innovation is now
being supported by Deutsche Bank
, this year's main sponsor of The Frieze Art Fair, which will be taking place
from October 15 - 18. "In supporting London's
Frieze Art Fair 2004, we are supporting new ideas by young emerging
artists and their highly committed galleries,"
Dr. Tessen von Heydebreck, board member of Deutsche Bank, remarked. "In
the process, we are continuing in our long-term global commitment towards
supporting art and culture in a variety of forms." Visitors can look
forward to new encounters and impressions - and, following the past fairs,
also, perhaps, to a welcome reencounter.